Our Story

ROEX UK emerged from a passion project aiming to enrich the skating community with premium skates and unforgettable experiences.

From focusing on creating and selling hard boot quality skates for the little ones.

To offering the market's most comfortable skates, making skating accessible and achievable for all.

Welcome to ROEX UK, proud partners of the global ROEX family. The ROEX story began in 2015 in Spain, driven by passion and innovation.

From humble beginnings in Barcelona to Burgos and Andorra, ROEX expanded to as far as Mexico. Now, we're excited to bring ROEX's expertise to the UK.

Our London-based online store serves the entire country, offering:

  • Innovative designs

  • Unparalleled comfort

  • Inclusive skating solutions

We're committed to community growth:

  • Free beginner classes

  • Partnership with ZenRoll Academy

  • Charitable collaborations

Join us in sharing the joy of skating!